And now Khloe Kardashian’s sister has done it all over again on her Instagram page.
Kim, married to Kanye West, posted an even more explicit photo of her knickers privates, again to promote the new KKW Body scent.
This showed her toned stomach, shapely legs, and of course, unshaven lady parts.
However, some were still in favour of the saucy flash.
One defended the mum-of-three, writing: “Stop, she ain’t showing anything for goodness sake.”
While another exclaimed: “God damn,” followed by a love eyes emoji.”
She had covered her intimates slightly though with some well-placed pixelation.
We think we’ve seen more of Kim’s body than our own this week.