Before your minds start racing way ahead of you, let us clarify that Ranveer has merely jumped on the brand bandwagon, and has, in his own words, “lost his brand virginity”. After delivering blockbuster performances in Gunday and Ram Leela, Ranveer Singh is definitely riding high on his skyrocketing new found popularity.
The handsome young star now joins a long list of celebrity brand endorsers. And for his very first brand appearance, Ranveer has made quite an unusual choice indeed. Fans will never believe it, but Ranveer Singh will now endorse a leading brand of condoms!
Ranveer said, unabashed when asked about his choice of brand: “As an actor and as an individual, I have a propensity for pushing the envelope, breaking the mould and taking the road less travelled. Over the past three-and-a-half years that I’ve been a part of the Hindi film industry, I’ve declined several tempting endorsement offers. I’ve been saving my brand virginity for the right one.”
He added, tongue firmly in cheek, “Sex is still considered a taboo in our country and the idea behind my association with Durex is to create awareness around sexual well being, promote safe sex and have fun while doing it!”
Ranveer Singh will join the ranks of global stars like Kesha, Prince, U2, 50 Cent and Daft Punk; and Indian hotties like Sunny Leone and Pooja Bedi, who endorse such brands.
The ad film will be shot on 30 March, according to reports, and the hunt for the female model to star opposite Ranveer is still on.
Courtesy: Business of Cinema