Tag: Food and Drug Administration

Maggi noddles row: Chasing the celebrity

Maggi noddles row: Chasing the celebrity

| June 16, 2015 | 0 Comments

THE celebrity endorsement market in India is estimated to be over R3000 crore annually. The Maggi incident opens up an important question as to whether celebrities are liable for claims that they make in ads. Bollywood actor Madhuri Dixit received a notice from the Food and Drug Administration on claims made in the advertisements. A […]

Continue Reading