Patna: The Bihar Foundation, conceptualised as a platform to facilitate interaction between the government and the diaspora at multiple levels, has decided to make viral the varieties of art, crafts, and cuisine of the state in an effort to get them recognised across the globe.
In the process, it has come up with four videos crafted by experts to which famous artist Harish Bhimani has lent his voice. The intention is to enhance “bonding, branding and business” with the state, which incidentally, also happens to be the motto of Bihar Foundation.
A few more, including one on investment promotion, are in the offing and will aim to tap the nostalgia about the state for industrial investments.
“We are making conscious and concerted efforts to promote the state’s specialities and expertise in craft and cuisine on social media. At present, people get the image of Bihar from newspapers, magazines, TV and social media. If negative things can become viral on social media, why not positive things can be made viral,” Bihar Foundation chief executive officer (CEO) S. Siddharth said.
So far, there are four videos of which the ones pertaining to crafts and cuisine have been changed into WhatsApp format and have already been circulated. Many people, especially those having roots in Bihar, have already started calling the Bihar Foundation officials.
“I have also posted the videos to individuals and various groups on WhatsApp, including the one that caters to the IAS officers of Bihar. Everybody has liked it and by now its being circulated all around,” Siddharth added.
The Bihar Foundation CEO, who also happens to be industries department principal secretary, said the next two videos that will be made viral on social media pertain to religious harmony and women’s empowerment.
“We have got made a video that showcases religious harmony in the state. Bihar has famous centres of worship pertaining to Hinduism, Islam, Sikhism, Buddhism and Jainism and people of all faith help each other around these centres,” Siddharth said.
The CEO added that the other video is related to women’s empowerment, something in which Bihar has set a shining example by various welfare measures, 50 per cent reservation for women in local self governance, as well as, 33 per cent horizontal reservation for women in government jobs.
Siddharth also pointed that a video on investment promotion will also be released soon. “We hope that Bihari diaspora does something for Bihar in the field of industrial investments and welfare activities,” he added.
Courtesy: The Telegraph