And the Rita Ora Instagram has caused another spike in temperatures, as the 27-year-old invited fans behind the scenes of her latest sizzling photoshoot.
Putting the Kardashians to shame, the buxom blonde stripped down to a sheer-panelled white bra, which left little to the imagination.
Capturing her reflection as she posed for a mirror selfie, the body confident beauty posed up a storm while a team of experts got to work on her hair.
Ora later switched things up, changing into a flesh-coloured bodysuit, which clung to her body like a second skin.
She completed the look with a pair of over-the-knee black patent boots.
Giving her 13.7 million Instagram followers a sneak peek, Rita posted a snap of herself bending over while the photographer snapped away.
Rita pushed the boundaries yesterday when she shared an image of herself lifting up her top, revealing her nude upper body underneath.
While Ora posted the snap in honour of her pal’s birthday, it’s fair to say she soon became the centre of attention herself.
Only too aware her naked ambition flash was near the mark, the singer wrote: “I didn’t think the first picture was appropriate for anyone to see, but f*** it.”
Making reference to another songstress, an Instagram user exclaimed: “You are my new Rihanna.”
Less than impressed by the shot, a disgruntled fan said: “Here’s a picture of my t*ts for likes, which I’ll somehow try and pass off as birthday wishes for a friend. Bizarre vanity.”
Taking a similar approach, another commented: “Oh Rita. You’re such a genuine friend. I really admire you.”